Tired of your coffee shop promotion not working? What are some of the coffee promotion strategies out there? You need a great cafe marketing plan to figure out how to promote your coffee shop.
1. Engage With Customers by Launching Social Media Contests
Sometimes a cafe’s follower count rises quickly but their engagement levels remain low. Your customers enjoy your posts on Facebook and Instagram but have no reason to join in on the conversation. Social media was designed for sharing, so encourage your customers to give you feedback. Your coffee shop promotion relies on this.
It’s a good cafe marketing plan to increase your engagement with customers. It could be as simple as posting a photo of one of your cafe´s gooey cookies and asking your followers to comment with their favorite bakery items. This doesn’t need to be the best coffee advertisement you’ve seen; a sponsored sweepstakes for free or discounted coffee in exchange for tagging two friends on Instagram or following your Facebook page will increase your engagement. If you have an artistic customer base, then a photo contest could provide easy personalized content for your page.
Get creative with the process, it should be fun! Watch your customer base become more and more involved with your posts on both Facebook and Instagram is a great way to enhance your coffee promotion strategies.
2. Become Part of the Hype
Take advantage of location-based advertising by always geotagging your cafe. This is a coffee shop promotion that will also make your cafe much easier to discover while searching. If there is an event in your city or country with a trending hashtag, such as a new exhibition or city-wide festival, create a relevant post and become a part of the hype. Limited edition coffees or treats can quickly trend in the community. A very efficient cafe marketing plan.
3. Encourage Conversation
Customers are more likely to follow and engage with a page if they see the brand joining in the conversation. You can utilize this to be great coffee promotion strategies. If your caption asked a question, then don’t forget to respond or like a follower’s answer.
What could be one of the best coffee advertisements? Reposting photos your guests have taken in your cafe creates a community around your coffee shop and encourages other customers to post about your business online. Keep a unique hashtag in your bio, this lets social media users know exactly how to get your attention. This is also a good cafe marketing plan.
Remember, no users are going to try to interact with a neglected page. Post regularly while keeping the content interesting. This will increase the odds of a social media user responding to your content.
4. Show Your Fun Side with Instagram and Facebook Stories
Instagram and Facebook Stories are a great way to share content with your followers. You could use this as part of your coffee shop promotion. Since they disappear in 24 hours, there is less pressure to post perfectly curated content. This allows you to be more spontaneous and have a little fun with it.
If a member of the crew has a birthday, giving them a shoutout on your story shows the company’s human side. Does regular customer sit outside with their dog every morning? Ask if you can take a quick picture! With stories, the photos don’t have to be edited and you can share multiple a day without annoying your followers.
☕ Here are some popular items for the home of coffee lovers. Click the images to see the current Prices On Amazon 🍵