Full Guide 2022: 4 Cafe Signage Tips You Need Right Now In Your Coffee Shop To Guide Your Customers – Cafe Signage You Can’t Neglect


The goal of cafe signs is to get people’s attention make them want to buy something. Great coffee signage is usually bright, colorful, uses large font, and is very easy to read. We usually only think about signs that are on the outside of buildings that get people into stores, but instore signs are just as important! This includes your coffee shop chalkboard signs, coffee shop menu signs, and coffee signs for coffee bars.

Customers confused about where to order or having an unreadable menu takes away from your business’s appeal. You need to have large coffee signs that will guide people through the buying process. People want their coffee experience to be a pleasant one and good coffee signage can make that happen.

1. Instructional/Directional Cafe Signs

  • Large coffee signs are what’s needed to catch your audience’s attention.

Walking into a coffee shop and not knowing where the line is or where to order is not only confusing but kind of embarrassing. No customer wants to feel this way. Hang cafe signs like “Order Here,” “Line Starts Here,” and “Pick Up Here” because no matter how obvious you may find your coffee shop layout to be, others may not feel the same way. If you’re looking for coffee shop sign ideas you can always do a simple google search – or look at how your competitors are utilizing their coffee signage.

2. Coffee Shop Menu Signs

One of the most important signs that you’ll have in your coffee shop will be your menu sign. Get creative…make this nice to look at and very easy to read. One of the best ways to do this is to organize your coffee shop menu signs into categories such as these:

  • Hot Coffee and Espresso Beverages
  • Frozen and Iced Beverages
  • Teas & Other Non-Coffee Drinks
  • Baked Goods and Pastries
  • Salads and Sandwiches

Not only do your customers need to see your menu items, but because of your large coffee signs, they know what exactly they’re ordering. While some people may be extreme coffee aficionados, many of them won’t be. It’s great to provide a short description of the menu item and maybe provide a visual for the milk to espresso ratios in espresso beverages. These simple coffee signs for coffee bars will make the customer experience much more pleasant. This makes sure that your customer isn’t surprised when their name gets called and that’s not the drink they wanted sitting on the bar.

coffee shop store sign example

3. Point-Of-Sale Cafe Signs

  • This kind of coffee signage also helps out with customer awareness and satisfaction with what they’re buying.

A coffee shop chalkboard sign can be put on items you’re selling to describe each one’s characteristics or give recommendations of pairings. You can see these cafe signs a lot when you’re looking at a large selection of wines; the descriptions on these cafe signs are helpful to tell the customer the taste of each wine and which foods go best with it. Apply this same idea to coffee! You can also put these in your pastry case to give a brief description of your selection to your customers. These coffee shop menu signs will save your time on instructing your customers as well.

  • You shouldn’t assume that customers know everything about what you’re selling.

You certainly don’t have the time to explain these things to each and every one of them. So let your point-of-sale signs do some of the talking for you.

4. Promo Signs

You should definitely be displaying signs inside your cafe and in the windows about special events or promos that are going on. Of course, some of the more common special events are things like live music or poetry readings, but maybe try something new and inventive to boost the sales of your add-on items.

Some ideas are free informational events such as coffee cupping, home espresso-making, or selecting the perfect coffee blend. The more creative and inventive your events are, the more interest, and probably involvement, you’ll get from your customers. These types of events will educate your customers and show that you care by giving them this information for free.

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